New sales management at SchahlLED: Sales force strategically strengthened

May 28, 2025

SchahlLED Lighting GmbH continues to invest in expanding its sales team: Alexej Schulz is joining the Unterschleißheim-based company as the new Head of Sales, effective immediately.

The industrial engineer has its roots in the lighting industry and started his professional career as a product manager. Alexej Schulz then spent 12 years in various sales positions, including Key Account Management for major global lighting manufacurers. Before joining SchahlLED, Alexej Schulz held a leadership position as Sales Manager for Germany, Austria, and Switzerland, where he was responsible to develop and run a sales team for the new customer business at Arrow Electronics, one of the world's largest electronics distributors.

As Head of Sales at SchahlLED, Schulz will now take on important tasks from Carsten Weber, who will focus more on his duties in the SchahlLED managing director team in the future.

“SchahlLED will focus its sales activities more strongly on new customers and invest in new market segments with the broad product portfolio of our parent company Thorlux,” says Managing Director Carsten Weber.

“Alexej's skills and many years of experience in the lighting industry and as well as in the IoT business convinced us that he is the ideal candidate to support our strategic development.”

With the new sales management team, SchahlLED will intensify the growth strategy it began five years ago. “With our premium products, the award-winning SmartScan lighting management system, and our many years of experience in the market, we want to inspire even more customers in Germany with the quality, efficiency, and future-proofing of our products,” adds Weber.

Alexej Schulz is approaching his new role with great enthusiasm. "I am delighted to now be part of an agile team with exceptional expertise. SchahlLED Lighting and its British parent company Thorlux Lighting are leading innovators for intelligent lighting solutions. Our lighting systems are highly efficient, durable and feature one of the most innovating and future-proof lighting management systems – the intire value chain in-house, developed and produced in Europe."

Since 2012, more than 1 million intelligent sensors with 8,000 gateways have been installed – covering more than 8 million square meters in Germany alone.

“SchahlLED has been offering lighting fixtures with smart sensors for 25 years. Our wireless lighting control system is extremely reliable and offers maximum data security.”

According to Schulz, potential savings of up to 95% compared to conventional lighting are important reasons for customers to ultimately choose lighting systems from SchahlLED.

“Only smart LED lighting like the one we offer achieves the highest savings currently possible with the available technology, whether in terms of energy costs or CO2 emissions,” says Alexej Schulz. “Our goal is to become the leading provider of IoT-based lighting systems integrated into building automation, with benefits that go far beyond lighting and operating cost savings.”

The waiting area of Memmingen Airport.

Data at a glanse:


Reductions / amortisation


CO2-emissions p.a. (kg)


> 70%


Electricity consumption p.a.


> 70%


TCO (Total Cost of Ownership)


>70%


Payback period


approx. 1 year


Reductions / amortisation