Expanding Digital Sales Channels with a Dual-Brand Strategy

November 23, 2021

SchahlLED Lighting GmbH acquires LED Technics Germany GmbH (LTG). LED Technics Germany manufactures highly efficient, user-friendly LED lighting for medium-sized businesses. The LTG brand will continue to exist alongside SchahlLED, optimally augmenting SchahlLED’s product portfolio. Going forward, customers will have access to controlled and uncontrolled solutions from both brands, and can choose to optimize LTG Systems with SchahlLED controlling solutions.

A strong partnership inindustrial lighting.
From left to right: Carsten Weber, sales director at SchahlLED, Andreas Kreuss,managing director at LED Technics Germany, and SchahlLED managing directors ErichObermeier and Bernd von Doering.

LED Technics Germany is a perfect fit for our ambitious growth strategy,"

says Bernd von Doering, managing director at SchahlLED. "Together, we can offer intelligent, cutting-edge LED lighting solutions for the industrial and logistics sectors."

LTG’s business model is also a strategic match: The companies’ network of direct and digital sales channels is a fit for SchahlLEDs long-term goals focused on sustainability through lower energy consumption and the development of intelligent solutions.

"We have worked together closely in the past, and discovered that we share core values like passion, commitment and a hands-on mentality“,

says Andreas Kreuss, who will continue to lead LED Technics Germany as managing director and additionally develop SchahlLED’s sales network in western Germany. Mr. Kreuss founded LTG twelve years ago and has lead the company since. „I’m proud that our development as a company has put us on the map for such a strong partner, and look forward to join forces with SchahlLED in developing even better [K2] intelligent digital lighting solutions.“

The waiting area of Memmingen Airport.

Data at a glanse:

Reductions / amortisation

CO2-emissions p.a. (kg)

> 70%

Electricity consumption p.a.

> 70%

TCO (Total Cost of Ownership)


Payback period

approx. 1 year

Reductions / amortisation